News & Updates

Get your club more sponsors for the season ahead!

As the new football season rolls ever closer, we’ve had a number of people ask us about the best way to attract sponsors to their club or team.

Now here at Club Website, we know that getting sponsorship is the worst job in the club – been there, done that!

That’s why we’ve arranged for a number of ways for you to raise extra finance for your club via your club website.

Your website’s Cashback section allows everyone at your club to raise extra funds for the kitty every time they shop for their day-to-day stuff online, whilst your Club Shop gives you an easy-to-use and secure platform to sell your own merchandise.

Take a look at the ‘Money for Nothing’ section on our Club Tour page for more details – raising money for your club has never been so easy!

Getting the sponsors in!

Of course, the other great way to get some much-needed funds into your club is to find some sponsors who will gladly part with their hard-earned cash in exchange for your club giving them some publicity in return.

As a club, every bit of extra visibility you can offer a sponsor can be used as a bargaining chip for a few extra quid, so we’ve set up your club website with this in mind.

Your sponsors’ logos will appear on every page of your club/team website and you can add details of each sponsor, including a link to their website, to a dedicated sponsors page.

You can even give one or more sponsor the premium treatment – and charge them a ‘premium’ fee! – by using your Sponsors pod.

For full details on how to make the most of your Sponsors sections, check out our Club Website Help pages. Once you’re ready to go, head out and speak to those people and businesses in your local area who are just waiting to sponsor your club!

We’ve pulled together a few of our own top tips for attracting new sponsors. But we don’t know best – well, not always! – so we put the question out there to you lot via our Facebook page and, as ever, we got a cracking response.

The full discussion can still be found dated 19 July our Facebook timeline, but we’ve included a few of your top tips below – from meeting businesses face-to-face to doing a sponsorship raffle.

Hope it all helps and good luck for the season ahead!

Sponsors – Club Website’s top tips

* Get your club website Sponsors section to look the part first. If you don’t yet have any sponsors, set up a dummy account or two to demonstrate how it works

* Go close to home first. Speak to any players, club members or supporters who run a business and see if they’re interested

* Speak to local suppliers to the club (e.g. sports shops, caterers, the local pub) who might be interested in going a step further

* Speak to other local businesses (if you are already known by them, all the better) and find a link between your club and that business (locality, customers, players)

* Whoever you speak to, show them your club website and tell them how much visibility it will help them get in the local community. If you have loads of hits, show them!

Sponsors – Club Website members’ top tips

We asked our Facebook members “What methods do you use to attract sponsors to your club? Which methods are most successful?”

The reaction we got was fantastic. Here are just a few of the highlights:

Colin Bain: “I found going into see local company’s worked best. Face to face.”

Mark Berry: “Begging! Tap up local business, find out which companies parents work for and see if they will offer sponsorship. Each team tries and gets sponsorship for their playing kit – so far each team has found a parent who has contacts in the right places and managed to get most, if not all, paid for by sponsors.”

Warren Killen: “Visit local businesses in person and have a chat, tell them what they would get for sponsoring your club. We got strips, polo shirts, sub suits & jackets, full sets of training kit…”

Scott Upton: “We charge local companies £10 each to put their business card in a raffle. The winning card gets their logo on our kit.”

Neil Callaby: “The £10 a ticket raffle works brilliantly. We did that at Pentney FC a few years ago and the winner (Keith Bass Cars of Swaffham) has supported us ever since. It takes a bit of legwork and one or two rejections, but most small businesses we spoke to were only too happy to help.”

Darren Little: “Before last season starting, myself and the team’s assistant done a sponsorship walk down the main street in our local borough with letters for businesses. Luckily we had four interested from international, national & local companies.

“Not just dropping off ‘begging letters’, but get to meet the people in your area. If you visit 50-odd companies over a few days and get just 5% response, then it will have been worth it, especially when you get new kit & equipment for your team.

“Got to get out & spread the word, some of the companies need to be involved in community projects, so are willing to help out. Plus, of course, advertising on our Club Website page helps out.”

COMMENTS

baker kafuuma says:

wow

December 19, 2014 at 22:03

baker kafuuma says:

we have opened up an academy down this way in uganda africa but a lot of financial support is needed and we are eager to accept any offer given to us. lets develop africa together. how can we do. we need help it may be jerseys, balls ,bibs, socks, guards etc. we are waiting for your reply thx.

December 19, 2014 at 22:03

Chris Robertson says:

We are a team in Kirkham in Preston and we would love some help in getting a sponcer for our club I have some great ideas the the person that would sponcer us on getting there money back that they put into the club many thanks.
MR C.Robertson

December 3, 2014 at 13:23

Nickel city panthers says:

Hello we are a inncity youth football&cheer league
Our main goal is to keep youth out of trouble and educate life skills, we recently changed our name from the redskins because of the difference their having in tha NFL, so were looking for sponsorship
To help buy new uniforms for boy and girls

Thank you! And have a bless one

September 28, 2014 at 00:57

tony knapps says:

im about to start my own team in modesto ca an i was tryin to find away to get help with the team kit an didnt know how to go about it but your web site gave me some good ways to ask with out begging thanks alot

August 22, 2014 at 06:02

Deb says:

We are just starting a new football league in Council Bluffs. We are in desperate need of some sponsers. Please help me out. We have played two games but feel we are failing. P
lease help.

July 13, 2014 at 20:34

Julia says:

I have just volunteered myself as Secretary of a local Team called Willenhall PRD . I’m now looking for local businesses that will sponsor the team, we are a youth team and have had to go into the under 21s league. The team won both the league and the local cup last season. The then manager decided that he no longer wanted the job,so disbanded them from the league. One of the dads has stepped in as manager and myself as Secretary amongst all the other jobs that will need to be covered. All because the lads were all left upset because they found themselves having to worry about splitting up and looking to join other teams if no one was willing to manage them. As a result of all this,We now find ourselves in some much needed sponsorship. In return for the generosity of any company willing to sponsor us, we can mention them at every opportunity and have something printed on the teams kits.If you are interested, please feel free to contact me using the above email address and I will be happy to help and answer any queries about the team . Thank you for taking the time to read this. Julia (Secretary of Willenhall PRD ).

July 4, 2014 at 15:24

martin madden says:

new team new start anyone got a template to go by or guidelines to work from for putting a successful bid in for funds .. well our teams in birmingham anyone interested in sponsoring us please 11 aside team called bluepool fc

April 2, 2014 at 15:07

Simon York says:

We are a new team looking at running 3 disability teams,in sheerness in Kent, UK, 2 girls teams next season, we are struggling and may have to fold if help is not found, could anyone please help or give advice
01795 663106 or 07739505809

April 2, 2014 at 11:08

Tercilia Bastos says:

We need sponsorship for football gear down here in Brazil , for a JR football school. Football is not so popular down here so we don’t get too much help. The kids love the american football but too expensive to afford the gear, which is necessary to prevent injuries to our little ones. Please help!
terciliabm@gmail.com

March 29, 2014 at 16:17

Vikas Pai says:

We are starting a women cricket team at Astley Bridge in Bolton and are looking for sponsors for new kit, coaching and matches in 2014. Please contact me on 07552779326 or drop an e-mail at vikaspai@yahoo.com to discuss. Thank you

November 23, 2013 at 20:24

faizal kiyingi says:

Kobs United is football club based in Croydon. We have been doing great with a treble in out first season back in 2009 and a league cup double in 2010. However we lack sponsorship and its hard to keep going forward as we want to. You can visit our website ‘kobsunited.co.uk’ and contact us through the details provided on the website or send in an email at ‘kyngfaizal@hotmail.com’

October 7, 2013 at 23:15

campbell higgins says:

elvin willemse : Could your racing pigeons deliver advertising literature to Sth Africa for Ightham FC? Our pitch (the ‘Bowl’) is close by the first Kentish cobnuts ever grown – we would pay commission based on the orders that come in following the flight of your birds, and payment for our exported nuts of course.

September 15, 2013 at 13:02

elvin willemse says:

We are a racing pigeon club in south africa and seek a sponsor because its our first time . can u help ? please atleast contact us

September 11, 2013 at 17:13

ibrahim says:

plzz we are looking for someone that will sponcer our team

March 27, 2013 at 21:33

SAMUEL WILSON says:

The raffle idea is just perfect! no cost to the businesses who dont win and a beautiful coup for the one that does. whoever came up with that idea is a absolute legend, i will comment back when its been a success for our start up team, i know it will be!

February 22, 2013 at 18:41

Allan Matsiko says:

Its great to know how we can get sponsors for our league.we started a christian league in our country Uganda-East Africa and would like you to help us more on how we can get it running,with support financial.
Please get back to me.
Allan Matsiko- league secretary

August 10, 2012 at 15:17

Mark Riley says:

We actually raise funds for childrens football teams in the Yorkshire area. We do this in partnership with the clubs by helping them provide a monthly newsletter and asking local people to support them by purchasing the newsletter

August 1, 2012 at 08:39

billy nglis says:

9 v 9 whits that,,scotland miles behind still playin 7s n 4s,,when will sfa grow a pair and follow suit,,but then look at the way hey hav acted hs ast 5 monhs,,

July 29, 2012 at 21:57

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