McDonald’s to kit out thousands of grassroots teams across the UK over the next four years
Thousands of grassroots football clubs across the UK are set to benefit from a brand new kit scheme run by McDonald’s in partnership with the four home football associations.
The new scheme will allow all accredited clubs to apply for a brand new kit for one of their junior teams for each of the next four seasons, with over 7,000 clubs across the UK eligible to apply.
The new programme, which could see up to 250,000 kits distributed, was announced by McDonald’s to demonstrate their continued long-term commitment to improving the standard of grassroots football in the UK, coinciding with the renewal of its partnership with the home football associations.
Arsenal and Wales star Aaron Ramsey joined players from Northolt side Larkspur Rovers to mark the announcement at Wembley Stadium, where the halfway line was transformed into a washing line full of new football kits for grassroots clubs.
“Grassroots clubs and their volunteers offer an incredible amount of time to providing local communities with footballing opportunities,” said McDonald’s ambassador Ramsey.
“It is so important that we support them in as many ways as possible to help them raise the standards of football that they offer.”
The new scheme is live in England this month and will be rolled out in Scotland, Wales and Northern Ireland later in the year.
FA General Secretary Alex Horne said: “The FA Charter Standard kitemark for grassroots clubs has been a priority for The Football Association over the last decade so we’re delighted that McDonald’s is renewing its commitment to supporting the programme for a further four years.
“FA Charter Standard provides great development opportunities for clubs whilst ensuring that boys and girls get to play football in a safe and friendly environment.
“McDonald’s has been a long-term advocate of the grassroots game in England and we look forward to building on the great work that’s already in place.”
The kit scheme is open in England to all FA Charter Standard clubs, in Scotland to all Quality Mark Award Scheme clubs and in Wales and Northern Ireland to all Accredited Clubs.
McDonald’s UK Managing Director, Mark Hawthorne said: “McDonald’s has worked alongside the UK FAs for the last 12 years and during this time has helped thousands of UK clubs, enabling over four million kids to play good quality football.
“Our new partnership focuses on raising the standards at grassroots clubs from better safety, and better advice, to better kit and better recognition for volunteers. Over the next four years, each year we will work with the four home nation football associations and their official kit suppliers to give away brand new kits to every accredited club with a youth team across the UK.”
To find out more about the new kit scheme and McDonald’s new partnership with the home FAs, visit mcdonalds.co.uk/betterplay. Further details on the scheme will follow in the coming weeks.